Enterprise Culture

【NESSRAL MARK PARAPHRASE】

Nessral logo regards the Ellipse as the design essence.the middle hollow out line like a winds spiral path. The elliptic is segmented into the two graphics of concepts for Sun and Moon，expressing the hope that companies will be glorious with the sun and moon，thriving forever, showing development like Tai JI，which reflects the change rule of natural development, constant progress. Overall graphics is open，the unlimited extension shows enterprise to a higher, newer era development.

【MANAGING STRATEGY】

 With the leading of market:

1 .To understand the change of the develcpment trend of automobile and auto parts requirements,Nessral develops new products by a joint development with OE customers to adapt to market;
2.With the performance of company products in the market, Nessral forms a continuous improvement together with OE customers and provide a new generation of products, creating brand awareness.

Taking Customers as the center:

1 .Providing top-quality and competitive products to customers;
2.Supplying perfect services during selling and after-sales, with highly responsible attitude to customer,adhering to create value for customer.

【NTERPRISE SPIRIT】

 Unity: unity is to cooperate with each other, to help each other, to respect the individual, and to obey organization.
Challenge: challenge is to know ourselves, surpass ourselves and to the greatest extent possibility to reach and digging their own potential, to challenge themselves, beyond
The present goal and challenge task and work oneself thinks is impossible.

【QUALITY POLICY】

To create first-class quality of the industry:

1.Fully recognize the laws and regulations requirements and customer requirements, establish the standard both at home and abroad, through technological innovation and management innovation to improve product quality continuously;
2.Best quality level to reach or exceed the counterpart, establish or revise the industry standards and promote the development of industry.